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Media and Creative Digital Executive

CEO | Managing Director | Founder | Head Of Innovation
Creative Director | Software Engineer | Art Director
Head of Interactive Services | Lead Designer

Specialist in emerging and converging media landscape, with a focus on IoT, mobile, digital and social media. Since 1998, I have worked for leading digital agencies and companies in a wide mix of disciplines such as creative direction, programmatic buying, data logic and software design.


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Varius Solutions

Chief Digital Officer

Venice, CA.
Blockchain is the most significant technological development since the Internet. It has the power to change everything. We've seen the impact in the crypto-currency market, but the world is yet to discover the transformational potential it has to disrupt just about every online technology industry in existence. Most of all it is the psychology of true OWNERSHIP of digital goods, commodities and objects that will mean our online experiences take on a whole new meaning and significance.

Varius Solutions resides at the apex of this new technology revolution, providing solutions and services that leverage the power of blockchain to bring to the world an entirely new asset class which is set to change the way we experience the internet forever.

2018 - Present
2016 - 2018


SVP Channel Strategy

New York. The advancement of location-based data and measurement in the physical world is a subject that has long fascinated me, because of the potential for brands to understand the movement of their audiences. Mobile data greatly enhances the ability to target on-the-go audiences and measure the effectiveness of other location-based channels like OOH and social media, and brands are quickly shifting their attention to these emerging audience-centric approaches. At SITO I worked with a range of industries and channel partners to help them realize the power of smart location data strategies.


Head of Innovation

New York. Kinetic Worldwide is owned by WPP, the largest ad group in the world. Kinetic serves digital and traditional outdoor buying for all of GroupM, the family of agencies that comprise of Mindshare, MEC, Mediacom, Maxus and some others. When WPP acquired my London-based technology lab, I joined Kinetic as Head of Innovation where I helped drive adoption of creative and interactive technology, digital expansion and programmatic buying. I served such brands as Nike, Unilever, Citibank, Miller Coors and many more.

2008 - 2014


Founder and CEO

London. In 2008 I founded my own social marketing company specializing in emerging channels, and at the time Facebook was precisely that. We worked on some great social brand engagement campaigns for Mini, Guinness, Vodafone and many more and were swiftly adopted by Facebook into their Preferred Marketing Developer Program (now Facebook Marketing Partners). Over the years we shifted into mobile media and production, and then into the convergence of real-world and online. I have over 60 stunning campaigns under my belt, across almost every major brand known. Gamaroff Digital was acquired by WPP in 2014.


Creative Director

London. TBG, now part of Sprinklr, was an online media buying agency in London. I served as Art Director on the creative team, but being also a software engineer with a passion for data and performance, also developed a sophisticated A/B testing analytics tool for online display media. As a developer who was also building Facebook apps in my spare time, I introduced the marketing power of Facebook to the company. TBG went on to make some changes and became one of the best known Facebook paid media and performance testing agencies in London – also awarded Facebook Preferred Marketing Partner status.

2006 - 2008
2003 – 2006


Creative Director

Dublin. Formerly Cybercom, Company of Huskies was and still is the leading digital marketing agency in Dublin, Ireland. I joined when the company had a core specialism in digital media, planning and buying and was hired to grow the role of creative services in digital marketing. I developed a strong expertise in the deployment and facilitation of online display campaigns, but also helped the company grow into what is now the leading agency for creative as well as media. I was credited in several DMA awards, and was privileged to work on many stunning campaigns for large international brands like Guinness, Vodafone, Carlsberg and Coca Cola in an energetic client-facing capacity.


Head of Interactive Services

Dublin. TecBrand, eventually known as DirectBrand, was an Irish B2B Direct Marketing agency specializing in the technology sector, with such clients as Siemens and HP. I joined the company in 2001 as Head of Interactive services as the company sought to expand into digital realms. I went on to work on a number of notable digital campaigns for some of Ireland's largest brands. Having helped it establish some meaningful digital credentials, the company was able to take advantage of the online media boom that ensued.

2001 – 2003



VR/AR • Mobile • Proximity • IoT • Blockchain


As a former software engineer, I have developed or presided over campaigns, apps and branded products using VR/AR, proximity, IoT, face and eye tracking, gesture control and more.

Analysis • DMP • Insights


Being passionate about data, much of my career has involved analysis, contextual planning, audience insights centering around emerging sources of data.

Media • Location • Engagement • UX • Tech


I shifted directly into the emerging mobile channel in 2009, I've developed or presided over countless campaigns, apps and products, as well a focus on media, data strategy and geolocation

Business • Growth • Teams


I have served in leadership positions since early in my career, and I applied these skills to grow a successful creative technology business. I lead through listening and inward reflection.

Media • Engagement • Viral


My social media marketing company was invited into Facebook's Preferred Partner Program in 2009. Ever since I’ve creatively implemented the power of social for brands

Goals • Pivot • Scale


Having completed one successful exit, I have a talent for helping pivot companies towards revenue growth through innovation

Interactive • Digital • UX


With a career forged in digital design and creative direction for online media, I am in tune with developing creative technology trends and have an award-winning track record.

Digital • Outdoor planning • Buying


Serving in agencies big and small - with a specific focus in online, social and digital outdoor media.


Mike in the press

Dawn of the Digital Objects

I spoke with Mike Gamaroff, CDO for Varius, about where the concept came from. “Everyone knows that digital goods don’t carry with them the same perception of value as physical goods,” he explained… Read online »

Varius gives retail a blockchain edge

Blockchain professional services company Varius Solutions has developed a series of blockchain-powered ‘smart digital objects’ for the retail industry, transforming the way consumers interact… Read online »

Smart cities improve quality of life

Cities around the globe are adopting smart technologies. New York City, for example, deployed Link NYC kiosks, which offer Wi-Fi services and advertisements to residents… Read online »

Outdoor advertising set to get smarter

To bring the future of digital out-of-home (DOOH) to the forefront, leading outdoor media company, Adshel NZ, has called on key local and global industry experts… Read online »

The marriage of mobile and OOH

Every time I’ve seen mobile data and digital out of home married, we’ve seen between three or four times higher results on the engagement… Read online »

OOH on cusp of transformation

At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH… Read online »

Solution looking for a problem

Many in the Digital Outdoor Advertising industry by this stage are familiar with the IAB Programmatic Buying Ecosystems schema that depicts… Read online »

Mobile and OOH – Video Everywhere

Mobile and OOH should be planned and bought in alignment with each other. 2016 DPAA Video Everywhere Summit… Watch video »

Facebook’s ad metric problem

Mark Zuckerberg has a credibility problem. Facebook just admitted to finding more “bugs” in the way it measures ads… Read online »

People of Ad Tech: Mike Gamaroff

SITO Mobile SVP Mike Gamaroff says that it’s time for OOH and mobile advertising to converge… Read online »

Shifting Video Viewing Habits

For advertisers, consumers have become a moving target. Literally. Our society is more mobile, active and urban than ever… Read online »

One Plus One Equals Three

“You complete me.” If media sectors could talk, those are the most likely words that mobile and digital out of home screens would say to each other… Read online »

5 ways Pokémon Go can make money

For years I have watched various attempts by tech companies and brands to insert “AR” into the public consciousness while at the same time I have struggled… Read online »

OOH And Location-Based Marketing

Adotas explores the convergence of OOH (out of home) and mobile/location-based marketing in this Q&A with Mike Gamaroff… Read online »

How Pokémon Go might be a unicorn

Pokémon Go has brought millennials out of the house — and the next step is to get them shopping… Read online »

SITO Lands Mike Gamaroff As SVP

SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, today announced that Mike Gamaroff has joined… Read online »

New York Becoming A Smart City

One sunny January day, a young mother strolled along New York’s West 107th Street, explaining a strange phenomenon to her son. Before cellphone… Read online »

Out of Home and Internet of Things

By Mike Gamaroff – As a digital native who has worked in online brand engagement and Internet advertising since 1998 — on three continents… Read online »

Groupon Offers Personal Jumbotron

Groupon considered how to blow out Valentine’s Day with something spectacular,” says Kinetic Worldwide’s head of innovation… Read online »

Thank you, Native Advertising

By Mike Gamaroff – While recently tuning in to an episode of “The Tonight Show Starring Jimmy Fallon” I was pleased to see… Read online »

Snapchat is checking out your pics

Target lately has been creating location-based “geofilters” on Snapchat, including one for Black Friday shoppers waiting in the… Read online »

Remote screen interaction meetup

A digital screen is a rich canvas. Ever decreasing pixel pitches, with plunging prices to match, enable a future where paper is replaced with immersiv… Watch video »

Mediapost DOOH Awards 2015

Lipton’s #TinyBubbles installation inside Grand Central Station supported the launch of Lipton’s Sparkling Iced Teas, a line of lightly… Read online »

Measurement in the real world

Measurement in out-of-home advertising is still an enigma, with many believing there is no meaningful way to determine the success of a campaign… Watch video »

Attracting Multicultural Millennials

The fast-growing Hispanic millennial market is one of the most sought after segments in the multicultural world, with a new generation of publications… Read online »

TouchTunes Launches Attract Media

“We’re proud to open up our platform’s massive footprint not only to digital advertisers, but also publishers eager to drive” … Read online »

Tracking phone behavior

“Mobile is uniquely suited to uncover deep insights about how consumers engage with out-of-home ads organically,” … Read online »

Find creativity through ‘sparks’ – CES

The art of creativity and innovation may not be as elusive as you think. Sometimes the key to great breakthroughs of creativity come with the small…. Watch video »

Kinetic launches Kinetic Active

Kinetic Active’s unique approach to creativity uses innovative technology as a tool rather than a strategy. The group’s areas of expertise include… Read full article »

Round up of F8 San Francisco

My comments on F8 2014 in San Francisco, in the video at 1:20… Watch video »

Social media driving tracking to bars

Checking in on Facebook was a good thing but the hype went and now people only check in to really cool places to make their… Read full article »

Gamaroff joins Facebook PMD

London-based digital, social media and mobile agency Gamaroff Digital has just been awarded a Facebook® Preferred Marketing Developer (PMD) badge… Read full article »

Personal apps for celebrity branding

Last month HBO Entourage star Adrian Grenier launched an Apple product-based application, Reckless Adrian Grenier, in conjunction with video app… Read on Time »

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